Nutrition Home :: Cruelty-Free Crusader: Pamela Rice
  By Evelyn Gilbert [email]

  For the last 10 years, Pamela Rice has been fighting the good fight. A self-proclaimed "veg-evangelist," she's done more in one decade to get the word out about animal cruelty and the benefits of vegetarianism than most have in a lifetime. The author of the well-known 101 Reasons Why I'm a Vegetarian, founder of the Viva Vegie Society, and the New York-based Vegetarian Center, this 45-year-old vegan shares some tips on how to be a grassroots activist.

 
 
GLOW: What prompted you to write101 Reasons Why I'm a Vegetarian?
PR:
Before I became a vegetarian, I just didn't get it. A friend of mine was a vegetarian and I would ask her, "Why are you one?" but she could never really explain it. She had a stack of animal rights information. One night I plowed through the stuff and it really turned my head around. Getting all of this information got me started writing a makeshift list of why someone would want to be a vegetaria.

GLOW: Once you had the pamphlet, how did you distribute it?
PR:
I didn't know anybody or anything, but I felt like I just had to get this information out. Before I read my friend's magazines she couldn't get through to me. I felt like, my god a lot of people have to be asking the same question I did: Why become a vegetarian? With a quixotic and naive attitude, I put on a fruit bdecked headdress and went out to the street. There was such a positive response. People turned on to it because there was a real need.

GLOW: Why did you decide to open the Vegetarian Center and how did you accomplish it?
PR:
It's a symbol — a place of our own to have meetings, lectures, and share information. Some people say, "You can go to a health food store, or go out for a meal, why do you need a center?" To me the question isn't why have a center, it's why didn't we have one already. Since we opened last year we've had hundreds of people visit to get literature and attend lectures. As far as funding goes, someone gave me $5,000 and said if I raised $10,000 they'd match it. Non profit status has also allowed us to be more successful in getting foundation money.

GLOW: What suggestions would you give someone who wants to follow in your footsteps?
PR:
Most activists have a lot of heart and good intentions, but lack focus. To be successful, you have to focus on doing one thing well and doing it for the long term. But, I never want to say you can't do anything if you don't go to the extent I go. This is America, you can go out on the street with flyers and reach people like that. You can leaflet and let them know that vegetarianism is more than a dietary lifestyle — it's a political stance. Diet impacts the economy, human health, and the environment.

GLOW: What other steps can aspiring activists take?
PR:
Respond to articles in your local paper. I saw one the other day that said vegetables were bad for you; we've got to keep sending letters to the editor about things like that. Since our views are often left out of the mainstream debate, we have to build an analysis of issues from our value system. We have to be visible. I go around wearing a painted sandwich board that says, "Ask me why I am a vegetarian." Even if people walk right past me, I've sparked something in their brain and had an affect.
* For more information call 212-871-9304, www.vivavegie.org.


 
 

What prompted her to write about being a vegetarian

Before I became a vegetarian, I just didn't get it. A friend of mine was a vegetarian and I would ask her, "Why are you one?" but she could never really explain it. She had a stack of animal rights information. One night I plowed through the stuff and it really turned my head around. Getting all of this information got me started writing a makeshift list of why someone would want to be a vegetaria.
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